About Patrick Di Chiro

Idea Driven Marketing.com
By Patrick Di Chiro, Founder and CEO of THUNDER FACTORY, a San Francisco based integrated marketing firm with offices in New York, Los Angeles and Houston. Patrick is also founder and CEO of THUNDER GROUP, which develops and incubates digital media and marketing ideas, technologies and companies, and creates new brands.


About this Blog

IdeaDrivenMarketing examines the convergence of marketing with technology, culture, politics and the global economy. This blog offers timely commentary as well as practical advice and strategies on how to improve your marketing and communications in a world that increasingly is digitally centered.

May 17 2008

Profile in Courage

Published by Patrick Di Chiro under General 

I don’t know about  you, but I have pretty low regard for the motivational “industry” and all the “self help” gurus that purport to help you with maximizing and optimizing your self actualization. It’s mostly just a bunch of B.S. to me.
The likes of Tony Robbins and the best seller “The Secret” do not engender even [...]

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May 10 2008

Innovation Matters

Published by Patrick Di Chiro under General 

In their provocative and insightful new book, “The New Age of Innovation,” co-authors C.K Prahalad and M.S. Krishnan discuss how the business world is being transformed by three major trends: digitization, ubiquitous connectivity and globalization. The authors write that this transformation will “radically alter the very nature of the firm and how it creates value.”
The [...]

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Apr 26 2008

A Prescription for What’s Ailing Healthcare Marketing

Published by Patrick Di Chiro under General 

No matter the news outlets you frequent these days, you cannot escape the constant drumbeat that the US healthcare situation is bad – and getting worse all the time. The nation’s healthcare crisis is one of the biggest stories in the media today, and a top-three issue in the presidential campaign (along with the sagging [...]

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Apr 19 2008

Is PR Still Relevant?: Part 2

Published by Patrick Di Chiro under General 

Last November I wrote a post that questioned whether the PR industry/profession was adequately keeping pace with the rapid changes in digital media and communications. Entitled “Is PR Still Relevant?,” the post generated a lot of interest. Probably because it is a “relevant” and somewhat provocative question these days in the marketing and communications industry. [...]

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Apr 12 2008

Here Come The New “Superinfluencers”: Your Kids

Published by Patrick Di Chiro under General 

There has been much written lately about how Senator Barack Obama has mastered the web to build a powerful and effective fund raising machine. Obama recently announced that his campaign brought in $40 million in March alone, more than double the amount raised by Senator Clinton’s campaign that month. Some 1.3 million individual donors contributed [...]

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